MKT 9742: Social Media Analytics at Baruch College
3 credits · Fall 2026
Social Media Analytics (MKT 9742) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Zhuping Liu.
Compare them below, check the days and times, and add the course to your schedule.
About this course
This course focuses on how to structure and implement a successful social media marketing campaign with a focus on performance analytics. This course will discuss the various KPIs and buying models available on different platforms and what makes them unique. Next, the course will dive into the analytics process that fuels a successful campaign starting from developing automated live dashboards (for daily campaign optimization) to writing final client facing reports. The course takes a highly experiential and hands-on approach. Students will execute a social media campaign from beginning-to-end: selecting target markets, building dashboards (using state-of-the-art tools), tracking KPIs and optimizing the campaign, and writing a final report to clients.
Professors for MKT 9742 at Baruch, Fall 2026
- Zhuping LiuChill Rank 3 of 5: Fair?
1 section · 1 open · ★ 3.8 (12) · difficulty 3.1/5 · 58% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 9742 sections, times and seats
Seat status as of Oct 4, 6:40 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 9742 at Baruch
- Who teaches MKT 9742 at Baruch in Fall 2026?
- Zhuping Liu is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9742 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 3.1 out of 5. The Chill Rank above compares them directly.
- What if a MKT 9742 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.