MKT 3520: Adv & Mkt Communicat at Baruch College
3 credits · Spring 2027
Adv & Mkt Communicat (MKT 3520) at Baruch College has 3 ways to take it in Spring 2027. 3 of 3 sections have an open seat right now.
Professors teaching it: Yuanyuan Zhang and Gordon McLean.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prerequisite: MKT 3000 and ZICK or ZKTP Student Group or Official BUSCOM-BA or Marketing Minor for Non-Business Majors with 45 credits.
About this course
This is our basic Advertising & Marketing Communication course. Upon completion of this course students will be able to: (a) develop creative campaigns from start to finish using purpose driven strategies to create and maintain distinctive brands; (b) identify each brand?s clear and concise competitive advantage to position abrand successfully in the minds of consumers; (c) use well-organized and evidence-based information to identify consumer needs, wants and desires; (d) identify the various segments and select the target audience and engage them in a persuasive and motivating way; (e) identify and select the best and most efficient media vehicles in today?s complex environment to best match and connect with the target audience; and (f) ensure that each marketing communication element is well integrated within the purpose-driven strategy to communicate the brand positioning and benefits.
Professors for MKT 3520 at Baruch, Spring 2027
- Yuanyuan ZhangChill Rank 1 of 5: Chill?
2 sections · 2 open · ★ 4.3 (33) · difficulty 1.8/5 · 82% would take again
- Gordon McLeanNo ratings found
1 section · 1 open
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 3520 sections, times and seats
Seat status as of Oct 4, 11:18 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 3520 at Baruch
- Who teaches MKT 3520 at Baruch in Spring 2027?
- Yuanyuan Zhang and Gordon McLean are listed for Spring 2027. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 3520 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 1.8 out of 5. The Chill Rank above compares them directly.
- What if a MKT 3520 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.