MKT 3620: Digital Transformation of Mark at Baruch College
3 credits · Spring 2027
Digital Transformation of Mark (MKT 3620) at Baruch College has 3 ways to take it in Spring 2027. 3 of 3 sections have an open seat right now.
The professor is: Wei Lu, with 2 sections still to be announced.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prereq: MKT 3000 and [(ZICK or ZKTP or ZKDS stdnt grp) or (MSC-BA Plan AND MSCMGT-BA Sub Plan with 45 credits) or (NBTBIN-MIN Plan with BUS 2000/1011/1000/1001) or (NBMKT-MIN Plan with BUS 2000/1011/1000/1001)]
About this course
In today's fast-evolving business landscape, digital technologies have revolutionized how marketing strategies are developed, implemented, and evaluated. This course provides a thorough understanding of the digital transformation of marketing, extending beyond any one tool or channel to encompass the creation and exchange of value itself. Students will be exposed to digital marketing principles, consumer behavior in the digital age, the role of data-driven decision-making, digital marketing channels and platforms, content creation and distribution and ethical and legal use of technology. Throughout the course, students will examine the key concepts, business models, and strategies to transform value chains into digital value ecosystems and achieve marketing objectives. By the end of the course, students will be able to design digital marketing plans that aid business digital transformations by leveraging search engines, display and native advertising mechanisms, social media, and new-age technologies such as artificial intelligence and blockchain.
Professors for MKT 3620 at Baruch, Spring 2027
- Wei LuChill Rank 2 of 5: Easylimited data?
1 section · 1 open · ★ 5.0 (5) · difficulty 1.8/5 · 100% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 3620 sections, times and seats
Seat status as of Oct 4, 11:18 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 3620 at Baruch
- Who teaches MKT 3620 at Baruch in Spring 2027?
- Wei Lu is listed for Spring 2027; 2 sections still have no instructor announced. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 3620 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 1.8 out of 5. The Chill Rank above compares them directly.
- What if a MKT 3620 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.