MKT 9786: Gen AI-empowered Marketing at Baruch College
3 credits · Spring 2027
Gen AI-empowered Marketing (MKT 9786) at Baruch College has 1 way to take it in Spring 2027. 1 of 1 section has an open seat right now.
The professor is: Joshua Moritz.
Compare them below, check the days and times, and add the course to your schedule.
About this course
This exposes students to the application of gen-AI techniques in aiding strategic decision-making in marketing ? namely, developing marketing communications through digital and traditional media and assessing and optimizing strategies for marketing effectiveness. The course focuses on the technological capabilities available to Marketing managers to derive and improve data-driven strategic initiatives. Students will learn to use AI-based technologies to obtain relevant results and automate data analysis and decision-making. Students will also be exposed to the ethical implications and potential bias in utilizing gen-AI for strategy development. Students will apply their knowledge through hands-on projects and case studies. By the end of the course, students will have a strong understanding of how AI works, how AI-empowered marketing programs can be realized, and how such strategies can impact customer relationships. The course will prepare students to assume the role of CMO?s, who will use generative AI to propel their marketing goals.
Professors for MKT 9786 at Baruch, Spring 2027
- Joshua MoritzChill Rank 3 of 5: Fairlimited data?
1 section · 1 open · ★ 3.5 (4) · difficulty 3.0/5 · 80% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 9786 sections, times and seats
Seat status as of Oct 5, 1:18 AM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 9786 at Baruch
- Who teaches MKT 9786 at Baruch in Spring 2027?
- Joshua Moritz is listed for Spring 2027. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9786 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 3.0 out of 5. The Chill Rank above compares them directly.
- What if a MKT 9786 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.