MKT 9785: Digital Marketing Strategy at Baruch College
3 credits · Fall 2026
Digital Marketing Strategy (MKT 9785) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Chul Kim.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Pre/Corequisite: MKT 9703
About this course
The objective of this course is to educate students about the strategic issues that Chief Marketing Officers and other senior leaders are grappling with as consumer behavior continues to shift to digital channels. This course focuses on timely and relevant topics in digital marketing. Although time spent with emerging channels is increasing exponentially and the way individuals consume data has evolved, we will explore management considerations as to why marketing investments haven't followed as rapidly. Does digital marketing make sense for all lines of business? If so, how much funding should be reallocated from proven traditional media channels. Once CMOs are onboard to embrace digital and to fund it appropriately, they are faced with myriad decisions that they will need to make to set up their organizations for success.This course is an elective choice in the MS in Marketing program and the MBA program.Pre- or Corequisite: MKT 9703.
Professors for MKT 9785 at Baruch, Fall 2026
- Chul KimChill Rank 3 of 5: Fair?
1 section · 1 open · ★ 3.1 (14) · difficulty 2.6/5 · 57% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 9785 sections, times and seats
Seat status as of Oct 4, 6:40 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 9785 at Baruch
- Who teaches MKT 9785 at Baruch in Fall 2026?
- Chul Kim is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9785 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 2.6 out of 5. The Chill Rank above compares them directly.
- What if a MKT 9785 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.