MKT 9784: Branding for the Digital Age at Baruch College
3 credits · Fall 2026
Branding for the Digital Age (MKT 9784) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Louis Cohen.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prerequisite: MKT 9784 is not open to students who have completed MKT 9782 and MKT 9783.
About this course
In today?s digital age, firms need to constantly engage with their clientele in order to develop effective digital communication strategies. Given this, developing a concerted branding and content strategy has emerged as a vital component of modern digital marketing strategies, enabling businesses to connect with their target audience, to build brand awareness, and drive customer engagement. This course provides the foundations for the above by focusing on various components of online content marketing such as inbound marketing (including search marketing), social media marketing, email marketing, and owned media marketing (through channels such as blogs, videos, and podcasts). The course will encompass specific content management strategies that are used for brand building?such as organic search optimization, leveraging of social media platforms, and developing AI-enabled digital strategies ?to create high quality content that will resonate with a firm?s target audience and improve return on investment through relevantperformance tracking.
Professors for MKT 9784 at Baruch, Fall 2026
- Louis CohenChill Rank 2 of 5: Easy?
1 section · 1 open · ★ 3.8 (32) · difficulty 2.3/5 · 61% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 9784 sections, times and seats
Seat status as of Oct 4, 6:40 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 9784 at Baruch
- Who teaches MKT 9784 at Baruch in Fall 2026?
- Louis Cohen is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9784 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 2.3 out of 5. The Chill Rank above compares them directly.
- What if a MKT 9784 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.