MKT 9740: Applied Marketing Analytics BI at Baruch College
3 credits · Fall 2026
Applied Marketing Analytics BI (MKT 9740) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Dan Stone.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prerequisite or Corequisite: MKT 9703
About this course
Applied Marketing Analytics & Business Intelligence focuses on understanding and applying quantitative models to determine response to core marketing actions, including segmentation and targeting, positioning, forecasting, customer profitability, new product development (conjoint analysis), resource allocation, pricing decisions, etc. The course concentrates on the analytical aspects of the models, specifically on how to analyze the models? output/results and leverage them to select or optimize marketing actions/product strategies. The course also includes a hands-on, case-study-based primer on creating analytic reports, which are used to analyze the actual results of the marketing actions, using leading Business Intelligence/analytics software (such as, Power B.I.).
Professors for MKT 9740 at Baruch, Fall 2026
- Dan StoneNo ratings found
1 section · 1 open
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MKT 9740 sections, times and seats
Seat status as of Oct 4, 6:40 PM ET. Seats can change between refreshes. How fresh is this?
Questions about MKT 9740 at Baruch
- Who teaches MKT 9740 at Baruch in Fall 2026?
- Dan Stone is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9740 at Baruch hard?
- We do not have enough Rate My Professors ratings for the professors teaching MKT 9740 yet to say. The Chill Rank appears once a professor has at least 3 ratings.
- What if a MKT 9740 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.