MKT 9728: Media Planning in the Digital at Baruch College
3 credits · Fall 2026
Media Planning in the Digital (MKT 9728) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Craig Jaffe.
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Requirements
Prerequisite or Corequisite: MKT 9703
About this course
The course covers advanced managerial and analytical treatment of the media planning and decision process, including an introduction to the use of digital marketing communications channels. The course includes the role of media considerations in advertising, marketing, and business planning; media strategy (planning, buying, and research); and media effectiveness evaluation, information systems, computer models, and control systems. Recent developments and problems in digital media research are given special attention.
Professors for MKT 9728 at Baruch, Fall 2026
- Craig JaffeNo ratings found
1 section · 1 open
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MKT 9728 sections, times and seats
Seat status as of Oct 4, 6:40 PM ET. Seats can change between refreshes. How fresh is this?
Questions about MKT 9728 at Baruch
- Who teaches MKT 9728 at Baruch in Fall 2026?
- Craig Jaffe is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9728 at Baruch hard?
- We do not have enough Rate My Professors ratings for the professors teaching MKT 9728 yet to say. The Chill Rank appears once a professor has at least 3 ratings.
- What if a MKT 9728 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.