MKT 4620: Text Analytics for Marketing at Baruch College
3 credits · Fall 2026
Text Analytics for Marketing (MKT 4620) at Baruch College has 1 way to take it in Fall 2026. 0 of 1 section have an open seat right now.
The professor is: Mahima Hada.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prereq: (MKT 3600 or STA 3155 or CIS/STA 3920) and [(ZICK/ZKTP stdnt grp & ZK4L/ZK4P stdnt grp: details, https://bit.ly/4000-level-bus-courses) or (ZKDS stdnt grp)]
About this course
Text analytics is a useful tool in the world of Digital Marketing and Analytics due to its usefulness in deriving business and strategy insights from content shared by consumers through reviews and recommendations (from websites like www.tripadvisor.com,www.amazon.com etc.) and consumer conversations (from social media websites like facebook.com, twitter.com etc.). Thus, text analytics methods and its applications are of great interest to companies, both big and small, and the demand for professionals with skill sets in various facets of text analytics has been on a steady rise. Note: Text Analytics is a ?Hybrid? course that meets once a week on campus with the remaining work done asynchronouslyby students in the Blackboard LMS.This course approaches the world of Text Analytics from a business strategy perspective by introducing students to popular methods applied to analyze consumer conversations and content and by aiding students in understanding and interpreting the results obtained through such methods. The industry terminology around Text Analytics and Text Mining is decoded in this course, by preparing and analyzing unstructured textual information and demonstrating practical applications of Text Analytics methods to identify key themes and hidden meaning from unstructured data. At the end of the course students will demonstrate an understanding of how to develop powerful new marketing strategies to elevate customer experience, solidify brand value, and elevate reputation.This course is structured for current and future business professionals without expertise in statistics, math, and programming.
Professors for MKT 4620 at Baruch, Fall 2026
- Mahima HadaChill Rank 4 of 5: Busy?
1 section · 0 open · ★ 3.2 (51) · difficulty 3.0/5 · 49% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 4620 sections, times and seats
Seat status as of Oct 4, 5:40 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 4620 at Baruch
- Who teaches MKT 4620 at Baruch in Fall 2026?
- Mahima Hada is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 4620 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 3.0 out of 5. The Chill Rank above compares them directly.
- What if a MKT 4620 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.