MKT 4561: Marketing Analytics at Baruch College
3 credits · Fall 2026
Marketing Analytics (MKT 4561) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Zhuping Liu.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prerequisite: MKT 3600 or STA 3155 or CIS/STA 3920
About this course
In this course, students will address the marketing process, new products, segmentation, targeting, positioning, and advertising, with data and analytics. They will learn how to analyze marketing data to help make decisions about: market segmentation and target market selection; product positioning; and allocation of marketing mix expenditures to accomplish objectives. This course will also provide an opportunity to improve students' statistical and analytical skills as well as build proficiency with statistical software applications.
Professors for MKT 4561 at Baruch, Fall 2026
- Zhuping LiuChill Rank 3 of 5: Fair?
1 section · 1 open · ★ 3.8 (12) · difficulty 3.1/5 · 58% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 4561 sections, times and seats
Seat status as of Oct 4, 5:40 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 4561 at Baruch
- Who teaches MKT 4561 at Baruch in Fall 2026?
- Zhuping Liu is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 4561 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 3.1 out of 5. The Chill Rank above compares them directly.
- What if a MKT 4561 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.