MKT 4160: Advertising Account Management at Baruch College
3 credits · Fall 2026
Advertising Account Management (MKT 4160) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Dorian Benkoil.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prerequisite: MKT 3000, Corequisite MKT 3520 & ZICK or ZKTP Student Group
About this course
This course teaches the fundamentals of advertising account management, one of the five ?pillars? within today?s advertising agencies along with research, media, account planning, and creative. The highly interactive curriculum combines concepts, models with practical applications, assignments and exercises. It provides students with a primer on how to function as an Account Manager in today?s highly competitive and technological advertising and communications world. Students will benefit by learning: (1) how today?s modern advertising and communications agencies operate; (2) the roles and responsibilities of an account manager and key agency department; (3) how advertising campaigns are developed and executed; and (4) how to analyze advertising strategies and campaigns.
Professors for MKT 4160 at Baruch, Fall 2026
- Dorian BenkoilChill Rank 4 of 5: Busy?
1 section · 1 open · ★ 2.8 (18) · difficulty 3.0/5 · 33% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 4160 sections, times and seats
Seat status as of Oct 4, 5:40 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 4160 at Baruch
- Who teaches MKT 4160 at Baruch in Fall 2026?
- Dorian Benkoil is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 4160 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 3.0 out of 5. The Chill Rank above compares them directly.
- What if a MKT 4160 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.