MKT 9738: Web Analytics and Intelligence at Baruch College
3 credits · Spring 2027
Web Analytics and Intelligence (MKT 9738) at Baruch College has 2 ways to take it in Spring 2027. 2 of 2 sections have an open seat right now.
The professor is: Irina Ablyazova.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Pre/Corequisite: MKT 9703
About this course
Data is now the key driver behind most business decision making and strategy. The field that measures all online, social and mobile interactions is called Web or Digital Analytics. In this course students will investigate how digital analytics plays a pivotal role in business decision-making. Students will gain an understanding of the strategic and operational aspects of web analytics tools and technologies, how web analytics can influence business decisions and how these decisions can impact customer relationships, brand response, and potentially, sales. Web analytics marries standard market research techniques with statistical data analysis to create benchmarks that determine if a digital property is meeting its goals. By understanding what user interactions can be measured and their value, businesses can better leverage the multiple streams of data created by their digital, social and mobile channels to understand the direct and indirect connections with their customers. A key component of the course is to train students in understanding the difference between data analysis and insights. The former strives to decipher data patterns; the latter to understand the implications and relevance of what the data can tell us. Pre- or corequisite: MKT 9703
Professors for MKT 9738 at Baruch, Spring 2027
- Irina AblyazovaToo few ratings to rank
2 sections · 2 open · ★ 3.0 (1) · difficulty 1.0/5 · 100% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 9738 sections, times and seats
Seat status as of Oct 5, 1:18 AM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 9738 at Baruch
- Who teaches MKT 9738 at Baruch in Spring 2027?
- Irina Ablyazova is listed for Spring 2027. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 9738 at Baruch hard?
- We do not have enough Rate My Professors ratings for the professors teaching MKT 9738 yet to say. The Chill Rank appears once a professor has at least 3 ratings.
- What if a MKT 9738 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.