MKT 4876: Advertising Account Planning at Baruch College
3 credits · Spring 2027
Advertising Account Planning (MKT 4876) at Baruch College has 1 way to take it in Spring 2027. 1 of 1 section has an open seat right now.
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Requirements
Pre/Corequisite: MKT 3520 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).
About this course
Students learn how account planners at advertising agencies, client marketingdepartments, direct marketing agencies, design consultancies, PR firms, and media independents manage the creative development process in advertising. Students learn how to gather, distill, and synthesize information about trends and social movements that might help brands succeed; and to moderate focus groups and conduct ethnographic interviews to provide clear and concise direction to make the target audience aware of the purpose-oriented nature of the creative message. Students use evidence based information to write a creative brief that inspires new ideas to help brands succeed. They learn how to work with creative people tohelp bring those ideas to life in a persuasive and professional way that breaks through the clutter of competing messages in today?s marketplace. Students learn how to use research to measure KPI metrics to measure breakthrough in today?s cluttered environment and assess the effects of messages in the marketplace.
MKT 4876 sections, times and seats
Seat status as of Oct 4, 11:18 PM ET. Seats can change between refreshes. How fresh is this?
Questions about MKT 4876 at Baruch
- Who teaches MKT 4876 at Baruch in Spring 2027?
- No instructor has been announced for MKT 4876 in Spring 2027 yet. We update the page as Baruch College lists names.
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- What if a MKT 4876 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.