MKT 4557: Digital Media Advertising at Baruch College
3 credits · Spring 2027
Digital Media Advertising (MKT 4557) at Baruch College has 1 way to take it in Spring 2027. 1 of 1 section has an open seat right now.
The professor is: Benjamin Guttmann.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
Prereq: MKT 3620 and {[(ZICK or ZKTP Student Group) and (ZK4L/ZK4P stdnt grp: details at https://bit.ly/4000-level-bus-courses)] or [ZKDS student group]}
About this course
This course provides a comprehensive treatment of key elements driving the formulation and execution of a digital advertising strategy. Students will expand their understanding of building a brand through marketing communications involving digital channels such as websites, mobile apps, social media, paid media, email, and other emerging technologies, including artificial intelligence, to bring that brand to market. This course specializes in providing agency-side experience, and students will engage in the creative ideation, planning, execution, optimization, and reporting involved in interactive advertising campaigns through group assignments, class discussions, industry engagement, and other tools. At the end of this course, students will be able to exhibit expertise in leading interactive advertising campaigns and address challenges related to client acquisition, partnership development, account management and creative execution.
Professors for MKT 4557 at Baruch, Spring 2027
- Benjamin GuttmannChill Rank 2 of 5: Easy?
1 section · 1 open · ★ 4.3 (16) · difficulty 2.6/5 · 77% would take again
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 4557 sections, times and seats
Seat status as of Oct 4, 11:18 PM ET. Seats can change between refreshes. How fresh is this?
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
Questions about MKT 4557 at Baruch
- Who teaches MKT 4557 at Baruch in Spring 2027?
- Benjamin Guttmann is listed for Spring 2027. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 4557 at Baruch hard?
- It depends on the professor. Across the 1 professor with a Chill Rank, students on Rate My Professors give an average difficulty of 2.6 out of 5. The Chill Rank above compares them directly.
- What if a MKT 4557 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.