MKT 4120: Media Planning at Baruch College
3 credits · Fall 2026
Media Planning (MKT 4120) at Baruch College has 1 way to take it in Fall 2026. 1 of 1 section has an open seat right now.
The professor is: Jacqueline Bergeron.
Compare them below, check the days and times, and add the course to your schedule.
Requirements
PREREQUISITE: MKT 3000 AND MKT 3520 or EQUIVALENT AND ZICK OR ZKTP Student Group.
About this course
This course examines the development of effective media strategy for advertising and other areas of marketing communication. Each of the major media channels for promotion are covered in depth. Students develop their own media plans and conduct a variety of computer-assisted quantitative analyses to assess competitive spending, set objectives, and evaluate the audience delivery of alternative media schedules.
Professors for MKT 4120 at Baruch, Fall 2026
- Jacqueline BergeronNo ratings found
1 section · 1 open
Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works
MKT 4120 sections, times and seats
Seat status as of Oct 4, 5:40 PM ET. Seats can change between refreshes. How fresh is this?
Questions about MKT 4120 at Baruch
- Who teaches MKT 4120 at Baruch in Fall 2026?
- Jacqueline Bergeron is listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
- Is MKT 4120 at Baruch hard?
- We do not have enough Rate My Professors ratings for the professors teaching MKT 4120 yet to say. The Chill Rank appears once a professor has at least 3 ratings.
- What if a MKT 4120 section is full?
- Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.