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MKT 3605: Consumer Behavior at Baruch College

3 credits · Fall 2026

Consumer Behavior (MKT 3605) at Baruch College has 4 ways to take it in Fall 2026. 2 of 4 sections have an open seat right now.

Professors teaching it: Sankar Sen, Tanuka Ghoshal, Pragya Mathur, and Amitai Touval.

Of the 4 professors with a Chill Rank, Sankar Sen ranks chillest (Fair) and Amitai Touval least chill (Busy).

Compare them below, check the days and times, and add the course to your schedule.

Requirements

Pre/Corequisite: MKT 3000, and ZICK or ZKTP or BUSCOM-BA Plan or Marketing Minor for Non-Business Majors with 45 credits.

About this course

This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria, consumer motivation, and attitude change. The course focuses on the implications of social science concepts for marketing strategy.

Best professors for MKT 3605 at Baruch, Fall 2026

Ordered chillest first. A Chill Rank compares a professor with other CUNY professors on Rate My Professors difficulty, rating and would-take-again; it needs at least 3 ratings. How it works

MKT 3605 sections, times and seats

Seat status as of Oct 4, 5:40 PM ET. Seats can change between refreshes. How fresh is this?

Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means

DMA-LEC Regular
Mon · 12:50 PM - 2:05 PM
B - Vert 12-150
Pragya MathurChill Rank 4 of 5: Busy?★ 3.3(91)Difficulty 3.2/5 · 39% would take again#3 chillest of 4 for this course
Hybrid AsynchronousOpen
DWA-LEC Regular
Wed · 12:50 PM - 2:05 PM
A - 17 Lex 1323
Tanuka GhoshalChill Rank 4 of 5: Busy?★ 3.3(33)Difficulty 3.4/5 · 58% would take again#2 chillest of 4 for this course
Hybrid AsynchronousClosed
EMWA-LEC Regular
Mon/Wed · 2:30 PM - 3:45 PM
B - Vert 7-150
Sankar SenChill Rank 3 of 5: Fair?★ 4.3(85)Difficulty 3.4/5 · 66% would take again#1 chillest of 4 for this course
In PersonOpen
FMA-LEC Regular
Mon · 4:10 PM - 5:25 PM
B - Vert 8-155
Amitai TouvalChill Rank 4 of 5: Busy?★ 3.3(39)Difficulty 3.6/5 · 47% would take again#4 chillest of 4 for this course
Hybrid AsynchronousClosed

Questions about MKT 3605 at Baruch

Who teaches MKT 3605 at Baruch in Fall 2026?
Sankar Sen, Tanuka Ghoshal, Pragya Mathur, and Amitai Touval are listed for Fall 2026. Each name links to a page with their Chill Rank and Rate My Professors numbers.
Is MKT 3605 at Baruch hard?
It depends on the professor. Across the 4 professors with a Chill Rank, students on Rate My Professors give an average difficulty of 3.4 out of 5. The Chill Rank above compares them directly.
What if a MKT 3605 section is full?
Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.