BUSI 212: Business Communications at Guttman Community College

About this course

Effectve communication is vital to the success of any enterprise This course is designed to equip students with the skills and knowledge to communicate professionally in business settings. It aims to strengthen students? abilities to express ideas in diverse media and formats. Throughout the course, students will explore the principles of effective communication, with a focus on verbal, written, and non-verbal techniques for producing clear and persuasive messages tailored to specific audiences. Specific topics covered include business writing (including emails, memos, presentations, and reports), presentation skills, intercultural communication, and active listening techniques. The course will also explore digital communication and the use of social media for professional purposes, along with effective crisis communication. Throughout, there will be an emphasis on ethical considerations in business communications, and on the importance of reviewing, revising and editing one?s work prior to forwarding/presenting it to the intended audience. Students will apply their knowledge, through practice, feedback and exploration of real-world cases.