COMD 3402: Brand Strategy for Creatives at NYC College of Technology

3 credits · Spring 2027

Brand Strategy for Creatives (COMD 3402) at NYC College of Technology has 1 way to take it in Spring 2027, plus 1 recitation or lab time you pair with a lecture. 2 of 2 sections have an open seat right now.

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This course meets as a lecture plus a lab. Your schedule needs one time from each, and the schedule builder picks them together.

Requirements

Pre-requisite of COMD 2400

About this course

How to take the rational language of business and turn it into the emotional language of design. As the advertising agency, design firm and freelance industries shift, so has the expectation for creative team members to take the lead in setting a strategic direction. Covers the vocabulary, business objectives and marketing decisions that drive creative work. Student teams address a series of case studies, using simulations, brainstorming sessions and strategic frameworks to create brand strategy.

COMD 3402 sections, times and seats

Seat status as of Oct 4, 10:06 PM ET. Seats can change between refreshes. How fresh is this?

Mon · 2:15 PM - 3:55 PM

E02-LEC · In Person · Pearl 117

Instructor not announced yet

Open

Pick a lab · 1 lab · 1 open · Mon 3:55 PM - 5:35 PM

E02L-LABMon · 3:55 PM - 5:35 PM
In PersonOpen

Questions about COMD 3402 at NYC College of Technology

Who teaches COMD 3402 at NYC College of Technology in Spring 2027?: No instructor has been announced for COMD 3402 in Spring 2027 yet. We update the page as NYC College of Technology lists names.
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What if a COMD 3402 section is full?: Try another section, join the waitlist in CUNYfirst if there is one, or ask the department. You can also watch a full section and get an email when a seat opens; you still enroll yourself in CUNYfirst.