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MKT 1212

Consumer Behavior · 3 credits · Spring 2027

Requirements

PREREQUISITE OF MKT 1100 & MKT 1102, PRE- OR CO-REQUISITE OF ENG1101, CO,ML

About this course

"Behavioral science theories are examined for practical applications in developing marketing strategies. Consumer perception, attitude, motivational theories, economic and sociological aspects of consumer behavior are studied."

Seat status as of Oct 2, 10:13 AM ET. Seats can change between refreshes.

OL82-LEC Regular
Arranged · TBA
Online-Asynchronous
Instructor not announced yet
Online AsynchronousOpen
OL83-LEC Regular
Arranged · TBA
Online-Asynchronous
Instructor not announced yet
Online AsynchronousOpen