BBA 367
Consumer Behavior · 3 credits · Fall 2026
Requirements
Pre-requisite BBA 332 or 433
About this course
Global, regional, and local dimensions of consumer decision-making; impact of motivation, perception, knowledge, attitudes, and information processing abilities upon the behavior of consumers.PREREQ: BBA 332 or 433.
Seat status as of Oct 3, 8:09 AM ET. Seats can change between refreshes.
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means