MKT 2300
Direct & Inter Mkt · 3 credits · Spring 2027
Requirements
PREREQUISITE OF BUF 2400 FOR STUDENTS WHO ENTERED THE PROGRAM PRIOR TO SPRING 2017: PREREQUISITE OF MKT 1210 AND MKT 1214
About this course
"Management of non-personal promotional methods which are designed to secure immediate response by the customer. Topics include the launching of direct marketing programs, market segmentation, developing products and services, lead generation and media with emphasis on direct mail, broadcasting, telemarketing, and new electronic technologies."
Seat status as of Oct 3, 4:23 AM ET. Seats can change between refreshes.
OL90-LEC Regular
Arranged · TBA
Online-Asynchronous
Instructor not announced yetOnline AsynchronousOpen