CM 312
Social Media · 3 credits · Spring 2027
Requirements
Prereq: 3 credits of 200-level
About this course
Examines the theoretical background and the history of social media. Outlines the use of social media in marketing. Describes and discusses the major social media platforms. Uses case studies to analyze and critique brand management, the importance of influencers and advocates, and online communities and cultures. Requires a term-long project tracking social media presence.
No sections have been posted for this course in this term yet.