MKT 310
Consumer Behavior · 4 credits · Fall 2026
Requirements
Prerequisites: MKT 111, and PSY 100 or SOC 100
About this course
The study of consumer behavior from a theoretical and practical standpoint. The course seeks to understand the role of the behavioral sciences (e.g., anthropology, sociology, psychology) in buying behavior and to integrate the theoretical world of the behavioral sciences with the practical world of marketing. Social, interpersonal, and mediating influences are examined and evaluated as a basis for marketing decisions.
Seat status as of Oct 3, 7:35 AM ET. Seats can change between refreshes.
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