MKT 3600
MKT Info for Decision Making · 3 credits · Fall 2026
Requirements
Prereq: {(MKT 3000 and STA 2000) and [(ZICK/ZKTP stdnt grp) or (BUSCOM-BA Plan w/45 credits) or (NBMKT minor w/45 creds)]} or {ZKDS stdnt grp & (BIO/ENV/PSY 2100 or STA 2000) & MKT 3000}
About this course
This course provides an introduction to marketing research methods and techniques, as well as their applications and role in marketing decision making. It covers key topics in research design, including qualitative research, survey research, and causal research, and introduces marketing analytics and data analysis methods and their use in generating consumer insights. The course is structured around applications of data and data analysis rather than following a more traditional, textbook driven, research-methods structure.
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