BUS 315
Principles of Marketing · 3 credits · Fall 2026
About this course
This survey course explores the various environments in which contemporary marketers operate, including the online digital world of e-marketing, and the problems and practices related to the planning of marketing strategies in the exchange process. Students learn how successful marketers focus on domestic and global market opportunities while being sensitive to cultural differences, including ethical and socially responsible decision-making, while focusing on issues of quality and technological change.
Seat status as of Oct 3, 7:22 AM ET. Seats can change between refreshes.
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002-LEC Regular
Arranged · TBA
Online-Asynchronous
Sharne JacksonNo Rate My Professors rating foundOnline AsynchronousClosed