ZEP 9210

About this course

Executives and managers need the skills and insights to communicate effectively to lead their firms, motivate their employees, attract, and maintain customers, and meet the informational needs of their stockholders and regulators. Thekey objective of this course is to help students gain those skills and develop the kinds of insights into how audiences receive information and messaging that will enhance their written and oral communication abilities. Conducted in aworkshop setting, students practice short presentations like elevator pitches, the design and use of PowerPoint software, corporate announcements of adverse events, and crafting of written forms most often used in business. A specialemphasis of the course is on presentation and communication of quantitative data in ways that are clear and compelling to the audience.