MAR 330H
Marketing Res & Analy (Honors) · 3 credits · Spring 2027
Requirements
Prerequisite: ENG 101, MAT 150, and (MAR 100 or PSY 100)This is an honors section. Students must have a 3.5 cumulative GPA, and be Math and English Proficient
About this course
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analytics to yield the most valuable information. The course also examines the proper use of data analytic tools, with an emphasis on the interpretation and use of results.
Seat status as of Oct 3, 4:06 AM ET. Seats can change between refreshes.
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