BUS 220W
Principles of Marketing · 3 credits · Spring 2027
Requirements
Pre-Requisite: BUS 100 AND (MAT 10 or Higher)
About this course
The student will undertake a basic survey of marketing focusing on the methods, policies, and institutions involved in the flow of goods and services from the conception of the product to the adoption of the product by the consumer. The social and legal environment in which marketing operates will be analyzed. Other topics include consumer behavior, marketing organization, product planning, pricing, promotion, and channels of distribution.
No sections have been posted for this course in this term yet.