MAR 210
Consumer Motivation & Behavior · 3 credits · Spring 2027
Requirements
Prerequisite: MAR 100
About this course
This course develops the student's understanding of the relevance of consumer motivation and behavior to modern marketing techniques and strategies. It offers insight and information vital to the consumer-oriented firm. The economic, social, and psychological aspects of consumer behavior are explored.
Seat status as of Oct 2, 6:33 PM ET. Seats can change between refreshes.
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