MKT 3605
Consumer Behavior · 3 credits · Spring 2027
Requirements
Pre/Corequisite: MKT 3000, and ZICK or ZKTP or BUSCOM-BA Plan or Marketing Minor for Non-Business Majors with 45 credits.
About this course
This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria, consumer motivation, and attitude change. The course focuses on the implications of social science concepts for marketing strategy.
Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means
CTA-LEC Regular
Tue · 10:45 AM - 12:00 PM
B - Vert 11-155
Shirley BluvsteinNo Rate My Professors rating foundHybrid AsynchronousOpen
DTA-LEC Regular
Tue · 12:50 PM - 2:05 PM
B - Vert 5-165
Shirley BluvsteinNo Rate My Professors rating foundHybrid AsynchronousOpen