MKT 3605

Consumer Behavior · 3 credits · Spring 2027

Requirements

Pre/Corequisite: MKT 3000, and ZICK or ZKTP or BUSCOM-BA Plan or Marketing Minor for Non-Business Majors with 45 credits.

About this course

This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria, consumer motivation, and attitude change. The course focuses on the implications of social science concepts for marketing strategy.

Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.

CTA-LEC Regular

Tue · 10:45 AM - 12:00 PM

B - Vert 11-155 · Shirley Bluvstein

Hybrid AsynchronousOpen

DTA-LEC Regular

Tue · 12:50 PM - 2:05 PM

B - Vert 5-165 · Shirley Bluvstein

Hybrid AsynchronousOpen

DWA-LEC Regular

Wed · 12:50 PM - 2:05 PM

B - Vert 3-165 · Tanuka Ghoshal★ 3.3(33)

Hybrid AsynchronousOpen