MKT 410
Marketing Research · 4 credits · Fall 2026
Requirements
Prerequisites: MKT 111 & ECO/MGT230 & (MKT 211 or MKT 310)
About this course
Encompasses survey of research processes, problem formulation, the types of problems for which market research is used, primary and secondary data collection methods, questionnaire design, and sampling plans. Analysis and interpretation of data and research report formats.
Seat status as of Oct 3, 7:35 AM ET. Seats can change between refreshes.
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