MKT 48
Marketing Management · 3 credits · Fall 2026
Requirements
Prerequisite: MKT 11; Corequisite: ENG 11 (if required)
About this course
Designed to provide a basic understanding of key issues facing today's marketing managers, this course introduces the student to fundamental concepts and techniques needed to manage the marketing function. Topics include the analysis of marketing opportunities and constraints, an examination of the decision-making process with respect to product, promotion, pricing, and distribution strategies as well as the planning and delivery of marketing programs. A managerial orientation is developed through the case study method.
Seat status as of Oct 3, 6:45 AM ET. Seats can change between refreshes.
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