MKT 9764
Intrnt Mkt & Glb Bus · 3 credits · Fall 2026
About this course
This course focuses on understanding: how information technology has created a fertile ground for the emergence of commerce on the Internet what institutional parameters are required to form an efficient market for commerce on the Internet to flourish how firms are using the new medium/market to reconstruct their value chain and create/sustain competitive advantage how the new electronic medium will affect key international dimensions of trade, foreign direct investment, and alliance formation.
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