BU 401
Elements of Marketing · 3 credits · Fall 2026
Requirements
PREREQ: BU201
About this course
This course is designed to introduce students to the fundamental concepts and principles of marketing. It focuses on the methods, policies and institutions involved in the flow of goods and services from the producer to the consumer. Students will consider the processes by which businesses build and maintain vibrant brands with various dynamic social, economic, technological, regulatory and competitive environments.
Seat status as of Oct 3, 6:44 AM ET. Seats can change between refreshes.
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