BU 401
Elements of Marketing · 3 credits · Spring 2027
Requirements
PREREQ: BU201
About this course
This course is designed to introduce students to the fundamental concepts and principles of marketing. It focuses on the methods, policies and institutions involved in the flow of goods and services from the producer to the consumer. Students will consider the processes by which businesses build and maintain vibrant brands with various dynamic social, economic, technological, regulatory and competitive environments.
No sections have been posted for this course in this term yet.