MAR 340
Digital Marketing & Analytics · 3 credits · Fall 2026
Requirements
Prerequisite: MAR 330
About this course
The two major objectives of this course are to (i) introduce students to current marketing and advertising theory and practices on the Internet using a research-based and framework-driven approach; and (ii) to provide students the opportunity to learn to use various digital analytics methods and tools that companies use for successful implementation of their digital marketing strategies.
Seat status as of Oct 3, 12:03 AM ET. Seats can change between refreshes.
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