MKT 9716
Consumer Behavior · 3 credits · Spring 2027
Requirements
Prerequisite or Corequisite: MKT 9703
About this course
Examination of the psychological, economic, socio-cultural, and decision-making influences on consumer behavior, including a discussion of consumer behavior applications to social marketing.
Seat status as of Oct 2, 10:36 AM ET. Seats can change between refreshes.
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