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COM 310

Writing for Advertising & PR · 4 credits · Spring 2027

Requirements

Prerequisite COM/EWR 277 or COM 204 or COM 205.

About this course

Develops skills in techniques of developing Concepts and writing copy for advertising in print and other media, and public relations material such as press releases, newsletters, brochures, and publicity material. The course focuses on advertising, public relations, and other corporate communications tools in terms of their target audience, message, and effectiveness, as well as the channels of communication. Students will be assigned a number of writing projects such as copywriting, concept development proposals, press releases, and newsletter articles.

Seat status as of Oct 2, 10:27 AM ET. Seats can change between refreshes.

D001-LEC Regular
Wed · 4:40 PM - 6:20 PM
Online-Asynchronous / 3S 104
Instructor not announced yet
Hybrid AsynchronousOpen