BUS 9425

About this course

We live in an era characterized by collection of fine-grained data about all aspects of our lives and the use of sophisticated techniques to mine that data. Big Data certainly has the potential to dramatically improve our lives by helping firms and individuals make data-driven decisions. However, significant risks still remain as algorithms enabled by big data supplant human judgement, upending our conceptions of privacy and fairness. Hence, this course will provide a broad overview of the ethical and legal implications of Big Data use in Business Analytics.