ZEP 9220

About this course

Executives and managers must be able to lead and inspire as well as inform, and they must be effective communicators to successfully establish their executive presence. In a workshop setting, students will practice good communication skills by writing and delivering a wide variety of communication messages common in business and will receive feedback to enhance their abilities. These messages include communications with employees, negotiations, and management of their firm?s public and investor relations. Students will gain additional insights in the area of strategic communications by analyzing the communications experience of several major corporate events, ranging from disasters like the BP oil spill to successes like Steve Jobs?s introductions of new Apple products. They will see how a sound communications strategy relates to an organization's overall strategy and how it can be used to leverage, enhance, and (if needed) restore a corporate reputation, and the important roles that leaders play in implementing it.