BBA 433
Global Marketing · 3 credits · Fall 2026
Requirements
Pre-requisite BBA 204 (formerly BBA 304)
About this course
Theory and practice of global marketing and discussion of the specific factors in that environment affecting organizational performance in terms of strategic planning and organizing for global marketing as well as managerial decisions on global market segmentation, product planning, pricing, distribution, promotion, and operations. Global market research and data analysis are also covered.PREREQ: BBA 204.
Seat status as of Oct 3, 8:09 AM ET. Seats can change between refreshes.
Chill Rank compares professors using Rate My Professors reviews, from Chill to Brutal. What each rank means