BBA 433
Global Marketing · 3 credits · Spring 2027
Requirements
Pre-requisite BBA 204 (formerly BBA 304)
About this course
Theory and practice of global marketing and discussion of the specific factors in that environment affecting organizational performance in terms of strategic planning and organizing for global marketing as well as managerial decisions on global market segmentation, product planning, pricing, distribution, promotion, and operations. Global market research and data analysis are also covered.PREREQ: BBA 204.
No sections have been posted for this course in this term yet.