MKT 43
Principles of Advertising · 3 credits · Fall 2026
Requirements
Prerequisite: MKT 11
About this course
Introduces advertising as a fundamental business function and as a creative outcome of the marketing strategy. This course addresses a wide variety of conceptual and technical issues, including consumer behavior, market segmentation, advertising planning and research, media and budget considerations, copywriting, art direction and production, and sales promotion.
Seat status as of Oct 3, 6:45 AM ET. Seats can change between refreshes.
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