BU 404
Integrated Marketing Comm · 3 credits · Spring 2027
Requirements
PREREQ: BU401 OR SOCY275 (SS375)
About this course
The objective of this course is to provide students with an overview of the components and considerations involved in the development, coordination, and execution of Integrated Marketing Communications (IMC) strategies involving a coordinate set of communication tools: advertising, sales promotion, direct marketing, personal selling, publicity and public relations, and digital interactive media, social media and internet marketing.
No sections have been posted for this course in this term yet.