BUS 410
Research Methods for Business · 3 credits · Spring 2027
Requirements
Prerequisite: BUS 310 or MATH 215
About this course
This course will develop students' abilities to: (1) use qualitative and quantitative techniques to collect, analyze, and interpret business data and (2) be informed users of information relevant to business. The students will learn how to use qualitative methods such as observation techniques and focus groups, to formulate a research problem, to choose a research design, to use secondary data and online information databases, to design a questionnaire, to gather primary data, to analyze survey data using a variety of statistical techniques, and to write a research report. The course will also emphasize the importance of ethics in conducting business research.
No sections have been posted for this course in this term yet.