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BUS 316

Digital Marketing Fundamentals · 3 credits · Fall 2026

Requirements

Prerequisite BUS 315

About this course

This introductory level course lays the groundwork for students to understand how digital marketing efforts work to deliver marketing results. Students will discover how and why digital marketing has become the primary channel for businesses to communicate with prospective customers. Students will learn the terms and concepts used in conducting digital marketing and how they are applied in practical situations.

Seat status as of Sep 28, 10:38 PM ET. Seats change fast, so a class shown as open may be full by now. Watch a full class to be emailed the moment it opens.

7W21-LEC Seven Wk 2
Arranged · TBA
Online-Asynchronous
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