BUS 316
Digital Marketing Fundamentals · 3 credits · Spring 2027
Requirements
Prerequisite BUS 315
About this course
This introductory level course lays the groundwork for students to understand how digital marketing efforts work to deliver marketing results. Students will discover how and why digital marketing has become the primary channel for businesses to communicate with prospective customers. Students will learn the terms and concepts used in conducting digital marketing and how they are applied in practical situations.
No sections have been posted for this course in this term yet.