COM 9652

About this course

This course examines the theory and practice of crisis communication in business and industry. Topics to be covered include the nature of crisis in business and industry, the role of public opinion and the media in the crisis process, strategies of crisis management, the role of management communication in crisis management, and the development of crisis management plans. Numerous case studies of crisis communication in business and industry will be analyzed. At the completion of this course, students will be prepared to participate in the management of corporate crises as a corporate communication specialist.