MKT 18
Consumer Behavior · 3 credits · Spring 2027
Requirements
Prerequisite: MKT 11
About this course
Explores the impact of cultural, social, economic, and psychological influences on consumer decision-making. Highlights the importance of understanding consumer behavior in formulating and implementing the marketing strategy and traces key stages of the consumer decision-making process.
Seat status as of Oct 2, 7:28 PM ET. Seats can change between refreshes.
D01-LEC Regular
Mon/Wed · 2:00 PM - 3:15 PM
Meister 331
Instructor not announced yetIn PersonOpen